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KeywordSpy Tracking Series Part 1: What Your Keywords Are Telling You

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Every search marketing project comes with the grueling task of research for current and useful data as well as monitoring of keyword effectiveness and competiveness for a given campaign. The KeywordSpy Tracking program is a brilliant way to track down keywords and competitors but not a lot of people know how it works. On this series,THAT is the challenge.

On the first part of this series, we’ll discuss the results of the tracking program, particularly the Keywords Tab. After you have created your campaign and entered the keywords you wish to track over your target countries (and search engines), the program will show keyword data based on that particular campaign.


A result on your keywords means the average daily Cost per Click and Clicks per Day on those keywords. With this table alone, you’ll be able to see the competition level that surrounds each and every keyword you are monitoring as you’ll be able to see how many ads are currently showing for each search engine. This data is manageable with a useful filter option on each column should you decide to concentrate on a particular group or data within a certain category or value.

A low cost per click value with a reasonable amount of competition and daily clicks is an ideal keyword to use and maintain for a PPC campaign. More than that, competition also varies depending on the search engine. On the example above, there are about 12 advertisers for the keyword “blue rose” on Yahoo, a relatively high competition environment. But there is fair game for this keyword on both Google and even MSN, and with a cost of $2.01 for an average of 43 clicks a day, this comes as a good advertising opportunity.


Each keyword has ad ranking on search engines. A quick look at the ads will give you an overview of working ads for a given keyword. If you are also bidding on this keyword, this is also a quick way to find out where you are visually compared to the rest of the advertiser’s ads. Go through the Latest Ads for each keyword and you’ll also be able to tell the dominating advertiser for the most part of your campaign.


Another way at looking at this concept is finding where each advertiser stands with each keyword and ad if you select one of the keywords. Monitoring at this scale allows you to not only pay close attention to your advertisers but also find out other ranking advertisers worthy as competition for your keywords. We have three competing domains for the keyword “blue rose”. If you are looking to advertise on this search engine, these are the three domains you could study further for strategies.

So far, we’ve learned that keyword monitoring will help you analyze daily market values for keywords in your campaign as well as familiarizing yourself with the current competition environment and opportunities surrounding a given keyword. On the next part of the series, we’ll be able to go deep on these competitive fields as we take a look at these advertisers on the Competitor level.


Click here for more details on KeywordSpy Tracking 2.0

The Keyword Search Engine for Search Advertising

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Whether you are a small business owner with a website or a seasoned search engine marketer with a new project, every online marketing strategy starts with research. Familiarity with the demands and needs of your target market, your current competition, and prospective competition is crucial in developing a marketing strategy.

When you hear or see the word KeywordSpy, of course, the first conclusion that comes to mind would be keywords. But looking closely, KeywordSpy offers more than just keyword ideas. A simple keyword search would give a glimpse of such critical information needed for a marketing campaign.

There’s PPC budget information, advertisers and organic websites, previews of ads and natural text ranking that would tell you if a certain competition is worth studying or not.

What gives? I can do this with a search engine. Yes, you can, if you have hundreds of man hours and overhead costs to waste – because that’s what it will take to take a keyword and run it across search engines, go through each and every page to see if the website’s are worth looking into, wonder whether they are actually spending money on PPC or even SEO campaigns, look for their ad copies… get the picture?

If you want to learn more about your market, and what you are up against, you would go to a typical search engine, type up a keyword and you’ll be getting pages after pages of result’s you’ll have to sift through for days to get the right type of information you will need.

KeywordSpy, on the other hand, is very much like a reverse search engine. To tap into the search engine that is KeywordSpy would mean, typing up a search term and also getting quite a handful of information that you can get through a regular search engine. The difference is these are a handful of data that you already need as a search marketer. You can immediately tell if a website is related to your market or not simply by a quick look at the PPC and Organic environment surrounding that keyword.

Besides through keywords, another approach to gain awareness of your online market is through category search. By narrowing down your search to a specific field or industry, you will also discover all the relevant competition that applies to the area of your focus that you could study further in order to build up your campaign.

Overall, market research is an important process in search marketing that could probably take more time than the execution of the strategies themselves. In the fast paced culture of internet marketing, having a reliable source of fast, convenient and comprehensive information is your best tool in getting what you need without wasting too much of your resources. That is what search engine for online marketing should be all about.

What it Takes to Go Global

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One of the great things of search engine marketing is the limitless possibilities in terms of geographical location. A product could have below average conversions on one region but could be selling like hotcakes in another. Website success is not bound by physical set ups on one country or region alone.

Websites with products and services that can reach a worldwide audience are a goldmine for such possibilities but they are also harder to promote online.

Keywords are the basic tools into optimizing a website either through PPC or SEO strategies. Looking for beneficial keywords in countries you are working with is also an important task. A careful marketing strategy and marketing campaign as to which keywords are better for one country and should be used to another is critical.

(KeywordSpy Market Coverage chart for the keyword: video games)

Some terms and phrases work for one or two countries altogether while some speak to an entirely different culture. Proper research and comparison of data is what you’ll need to narrow your list of useful keywords for your website or campaign.

(Paid keywords for www.doof.com in Austria)

Opening your doors for international market also means expanding your website. Visitor friendly possibilities include having country-friendly domain names that talk specifically to your international clients. Consider an .uk or .au site aside from your .com and be able to reach your audience in a more specific way.

For example, KeywordSpy now hosts a whole slew of international domains to cater to their clients. Each domain offers the same service but is more “country-friendly” for each market.

Organically, it’s quite hard to focus content to an international market rather than just one country. But with an organic content that speaks to a bigger amount of people, who wouldn’t be impressed. It’s important to talk international in your website. Let the visitors know that you mean business - and not just for the United States.

Face it, when you are dealing with international clients, aren’t you a bit impressed if the company you’re talking to is a multinational company. It speaks of professionalism, stability, and capability – you know it’s a trusted solution.

With the creation of other domains, there also comes consideration of content with each site. Watching your language also speaks to your market in a particular manner. Apologise and apologize each speak to a different audience. So when applying to domains or even in PPC advertising, remember that every word, every letter counts differently.

Of course, an integral part of search marketing is linkbuilding. Build up links to websites and domains outside of the United States are also an advantage in getting those additional votes of confidence for your website.

Remember that the first thing that makes online search marketing a better media is its capacity to reach people faster. So why not reach more people? Why not go global?