Whether you are a small business owner with a website or a seasoned search engine marketer with a new project, every online marketing strategy starts with research. Familiarity with the demands and needs of your target market, your current competition, and prospective competition is crucial in developing a marketing strategy.
When you hear or see the word KeywordSpy, of course, the first conclusion that comes to mind would be keywords. But looking closely, KeywordSpy offers more than just keyword ideas. A simple keyword search would give a glimpse of such critical information needed for a marketing campaign.
There’s PPC budget information, advertisers and organic websites, previews of ads and natural text ranking that would tell you if a certain competition is worth studying or not.
What gives? I can do this with a search engine. Yes, you can, if you have hundreds of man hours and overhead costs to waste – because that’s what it will take to take a keyword and run it across search engines, go through each and every page to see if the website’s are worth looking into, wonder whether they are actually spending money on PPC or even SEO campaigns, look for their ad copies… get the picture?
If you want to learn more about your market, and what you are up against, you would go to a typical search engine, type up a keyword and you’ll be getting pages after pages of result’s you’ll have to sift through for days to get the right type of information you will need.
KeywordSpy, on the other hand, is very much like a reverse search engine. To tap into the search engine that is KeywordSpy would mean, typing up a search term and also getting quite a handful of information that you can get through a regular search engine. The difference is these are a handful of data that you already need as a search marketer. You can immediately tell if a website is related to your market or not simply by a quick look at the PPC and Organic environment surrounding that keyword.
Besides through keywords, another approach to gain awareness of your online market is through category search. By narrowing down your search to a specific field or industry, you will also discover all the relevant competition that applies to the area of your focus that you could study further in order to build up your campaign.
Overall, market research is an important process in search marketing that could probably take more time than the execution of the strategies themselves. In the fast paced culture of internet marketing, having a reliable source of fast, convenient and comprehensive information is your best tool in getting what you need without wasting too much of your resources. That is what search engine for online marketing should be all about.
When you hear or see the word KeywordSpy, of course, the first conclusion that comes to mind would be keywords. But looking closely, KeywordSpy offers more than just keyword ideas. A simple keyword search would give a glimpse of such critical information needed for a marketing campaign.
There’s PPC budget information, advertisers and organic websites, previews of ads and natural text ranking that would tell you if a certain competition is worth studying or not.
What gives? I can do this with a search engine. Yes, you can, if you have hundreds of man hours and overhead costs to waste – because that’s what it will take to take a keyword and run it across search engines, go through each and every page to see if the website’s are worth looking into, wonder whether they are actually spending money on PPC or even SEO campaigns, look for their ad copies… get the picture?
If you want to learn more about your market, and what you are up against, you would go to a typical search engine, type up a keyword and you’ll be getting pages after pages of result’s you’ll have to sift through for days to get the right type of information you will need.
KeywordSpy, on the other hand, is very much like a reverse search engine. To tap into the search engine that is KeywordSpy would mean, typing up a search term and also getting quite a handful of information that you can get through a regular search engine. The difference is these are a handful of data that you already need as a search marketer. You can immediately tell if a website is related to your market or not simply by a quick look at the PPC and Organic environment surrounding that keyword.
Besides through keywords, another approach to gain awareness of your online market is through category search. By narrowing down your search to a specific field or industry, you will also discover all the relevant competition that applies to the area of your focus that you could study further in order to build up your campaign.
Overall, market research is an important process in search marketing that could probably take more time than the execution of the strategies themselves. In the fast paced culture of internet marketing, having a reliable source of fast, convenient and comprehensive information is your best tool in getting what you need without wasting too much of your resources. That is what search engine for online marketing should be all about.
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