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Showing posts with label keyword tracking. Show all posts
Showing posts with label keyword tracking. Show all posts

KeywordSpy Tracking Series Part 5: The Power of Suggestion

Posted by Kat Sotto | Posted in , , , |
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At last I've come to the last part of the series on KeywordSpy Tracking 2.0. And this is where we'll talk about the Tracking Suggestions Tab.

Never underestimate the power of suggestion. When it comes to PPC and SEO campaigns, good keywords are hard to come by, and when you do happen to come across profitable keywords, it’s hard to tell how long before it becomes less marketable. With monitoring your keywords search engine performance comes also the tasks of keeping your eye open for new or better terms that could also do your campaign good.

When you’re monitoring your campaign’s keywords in the Tracking system, whether for PPC or SEO, your selection of keywords will also let the system provide related terms and phrases with your own set list. You can view this by proceeding directly to the Suggestions tab.



While you are tracking down your keywords’ performance, looking into prospective new keywords is also ideal. The market comes up with new keywords everyday. From new products and technologies to special occasions and events, there are great opportunities that would attract further business to a website. New keywords that appeal to visitors that could also generate high amounts of clicks at possibly lesser costs are worth studying.



When you find yourself stuck with ineffective but expensive keywords, of course, there may be keywords your competitors are already using with far lesser costs per click but still has acceptable click value. The same goes for organic keywords. You can compare these keywords with your own and possibly find more profitable keywords than the costly ones you are advertising on. Simply check out the additional keywords of a competitor or compare your domain with a competitor of your choice and check out their unique keywords.

Always remember that the internet is constantly changing not just with more and more information but business opportunities as well. So if you want to stay in the game, start tracking, be informed, and keep sprucing up your campaign.



Tracking Series Part 1: What Your Keywords Are Telling You
Tracking Series Part 2: Watching the Competition
Tracking Series Part 3: Watching Out For the Bigger Picture
Tracking Series Part 4: Comparing Keywords of 2 Domains
Click here for more details on KeywordSpy Tracking 2.0

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KeywordSpy Tracking Series Part 4: Comparing Keywords of 2 Domains

Posted by Kat Sotto | Posted in , , , |
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On this third part of our series on KeywordSpy Tracking, we’ll venture into one of the new feature of the system which is the Comparison Tab.

The Comparison Tab allows you to bring two domain’s keyword list in side by side with each other for an organized and efficient comparison of keyword data. For this you can select any two domains on the competitors tab and hit the “compare” option or you can directly proceed to Comparison tab and select domains from there.



One great benefit of this feature is it speeds up the process of taking keyword list after keyword list of your competitors and sorting out which keywords they have and do not have in comparison to yours. You can immediately tell which keywords their ads are showing for that your campaign is missing out on.

New advertisers come in and out the online advertising field daily. Comparing keywords will also allow you to find out if certain advertisers are also worth studying or after a different market altogether.

If you’re trying out new keywords for a specific type of campaign, keeping a close eye on what your competitor is doing could be good. Whether you’re avoiding using the same keywords or researching for currently profitable keywords working for the other advertiser.

This function can also be useful in terms of organic keywords. As much power PPC advertising has, one should never forget not to rule out SEO process, you could be paying for keywords your competitors are using when you can easily and cost effectively implement them in your SEO campaign.


Click here for Part 3 of this series: Watching out For The Bigger Picture
Click here for Part 2 of this series: Watching the Competition
Click here for Part 1 of this series: What Your Keywords Are Telling You
Click here for more details on KeywordSpy Tracking 2.0



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Tracking Series Part 3: Watching Out For the Bigger Picture

Posted by Kat Sotto | Posted in , , , |
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The significant change in the KeywordSpy Tracking system is the way it tracks down data. The older version, as most probably know by now, tracks down both keywords and domains while the Tracking 2.0 mainly focuses on tracking down keywords. What about my domain and the competitors I’m tracking? Don’t worry, it doesn’t end there.

Initial results for monitored keywords not only show average clicks and cost data for each. Remember, you can also view PPC and Organic listing results with each keyword. That means finding out websites advertising or using these keywords on daily basis. Here comes the bigger picture, instead of just tracking down specific domains like before, the system actually allows you to track down all, if not, more domains.


Each keyword result for a campaign generates, at the same time, competitors bidding on or utilizing that keyword. And each competitor contains its own set list of PPC and organic keywords to further dissect. Depending on the industry, this means casting a bigger net in terms of information gathering at a more efficient way.

Given that the marketing medium on the internet is in a constant and rapid flux, key information on competition: ranking advertisers; new advertisers; threats in the market; new keywords; and bid and click values are all crucial in maintaining a stable campaign.

There is data gathering and there is focusing on specific variables. If you do want to narrow down a campaign without limiting your search, the Watchlist will cover the job of separating your selected domains, even yours, apart from the rest.



The Watchlist acts as a shortcut to all the data within your campaign. By adding domains in your watchlist, you can concentrate further on key competitors in your industry, including easily monitoring your own results. You can also do this with important keywords in your monitoring campaign. When you log back in, accessing data you want is as easy as clicking through your watchlist.

Data gathering in terms of PPC and SEO keywords takes time and a lot of work to obtain as much credible and useful information as possible. This system hopes to provide effectiveness of research and work efficiency for better a campaign.


Click here for Part 2 of this series: Watching the Competition
Click here for Part 1 of this series: What Your Keywords Are Telling You
Click here for more details on KeywordSpy Tracking 2.0

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KeywordSpy Tracking Series Part 2: Watching the Competition

Posted by Kat Sotto | Posted in , , , |
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On this second part of our series, we’ll be digging deep into the KeywordSpy Tracking module by looking further into advertisers on the Competitors Tab. This feature summarizes the domains bidding on the keywords currently being monitored for a campaign.

Right off the bat, the Overview function gives you a quick glance at the competition level for your campaign group. Of course, it is important to remember that these domains are all based on the keywords you are tracking. So ensuring you are monitoring the right type and amount of keywords will better the results.


The Top Competitors ranks the domains according to percentage of Coverage. In this case, these are the top advertisers bidding on Google Adwords. Depending on the countries you have selected for this campaign, this could also include Top Competitors on Yahoo! and MSN advertising systems. If you are also advertising considerably on your monitored keywords, you should see your domain on this list. You’ll be able to visually compare your rankings to other domains and see where you stand. Are you one of the gray dots lost in the crowd, or hanging out with the cool guys up top?



Aside from advertisers, the Competitors tab also lists the number of indexed keywords and ads for these domains that you can study further. With a saturated market such as this one, you can concentrate on a few competitors by filtering out the data as you please to show results you would like to focus on like showing domains with a few thousand keywords only or more. As discussed on the previous post of this series, you can also get a list of competitors for each keyword in your campaign by clicking on the keywords in the Keywords Tab. To understand a particular advertiser, simply click on their domain on the list.



If you are an advertiser monitoring the effectiveness of your campaign, knowing your effective keywords through average position is important. Over here we have top keywords for the advertiser justflowers.com. Though these are top keywords, we can see that much improvement is necessary as ads for these keywords are not getting much visibility. That’s a good place to start.

If this is your competitor, you can also determine where you stand in comparison to this or any other domain with respect to average Ad Position. But of course, further analysis on this competitor’s keywords would also help with your campaign.




The keywords for an advertiser, be it you or the competition, will show you the effectiveness or ineffectiveness of a campaign. If a keyword is generating too low a position for ads, conversions could be less and the probable reason is there are not enough competitive bids for that keyword. If your bid for a keyword is significantly lower than its average CPC, your ads might go to the bottom of the barrel and you might as well waste money for that keyword.


The premise of following the lead of your worthy competitors is to take their already proven strategies and find out how it works for your website. When it comes to ad variations, one of the closest things you can get is to see how long their ads have been working for them. If you’re looking at months old data, trying to figure out how long an ad has been showing for a keyword, there is one little problem: sure that ad has been effective back then when the data was collected, but the bigger question is, is it still effective right now? That is why real-time monitoring of ads and their landing page data comes in handy. You have to be able to track effective ads soon enough to follow before the trail gets cold.



Lastly, monitoring is all about keeping things in check. If you are looking at your own domain, there may be keywords that your ads are also showing for or if you are analyzing the competition, keywords that you have missed or new keywords entering in the market, its best to check if these terms are worth studying, monitoring, and advertising on in the future.


Click here for Part 1 of this series: What Your Keywords Are Telling You
Click here for more details on KeywordSpy Tracking 2.0

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KeywordSpy Tracking Series Part 1: What Your Keywords Are Telling You

Posted by Kat Sotto | Posted in , , , |
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Every search marketing project comes with the grueling task of research for current and useful data as well as monitoring of keyword effectiveness and competiveness for a given campaign. The KeywordSpy Tracking program is a brilliant way to track down keywords and competitors but not a lot of people know how it works. On this series,THAT is the challenge.

On the first part of this series, we’ll discuss the results of the tracking program, particularly the Keywords Tab. After you have created your campaign and entered the keywords you wish to track over your target countries (and search engines), the program will show keyword data based on that particular campaign.


A result on your keywords means the average daily Cost per Click and Clicks per Day on those keywords. With this table alone, you’ll be able to see the competition level that surrounds each and every keyword you are monitoring as you’ll be able to see how many ads are currently showing for each search engine. This data is manageable with a useful filter option on each column should you decide to concentrate on a particular group or data within a certain category or value.

A low cost per click value with a reasonable amount of competition and daily clicks is an ideal keyword to use and maintain for a PPC campaign. More than that, competition also varies depending on the search engine. On the example above, there are about 12 advertisers for the keyword “blue rose” on Yahoo, a relatively high competition environment. But there is fair game for this keyword on both Google and even MSN, and with a cost of $2.01 for an average of 43 clicks a day, this comes as a good advertising opportunity.


Each keyword has ad ranking on search engines. A quick look at the ads will give you an overview of working ads for a given keyword. If you are also bidding on this keyword, this is also a quick way to find out where you are visually compared to the rest of the advertiser’s ads. Go through the Latest Ads for each keyword and you’ll also be able to tell the dominating advertiser for the most part of your campaign.


Another way at looking at this concept is finding where each advertiser stands with each keyword and ad if you select one of the keywords. Monitoring at this scale allows you to not only pay close attention to your advertisers but also find out other ranking advertisers worthy as competition for your keywords. We have three competing domains for the keyword “blue rose”. If you are looking to advertise on this search engine, these are the three domains you could study further for strategies.

So far, we’ve learned that keyword monitoring will help you analyze daily market values for keywords in your campaign as well as familiarizing yourself with the current competition environment and opportunities surrounding a given keyword. On the next part of the series, we’ll be able to go deep on these competitive fields as we take a look at these advertisers on the Competitor level.


Click here for more details on KeywordSpy Tracking 2.0

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Recession Tactics for PPC & SEO

Posted by Kat Sotto | Posted in , , , , , |
2
Despite the economic crisis having a universal effect from the consumer to the business sector, online marketing remains a reliable media with which to maintain and promote a business. SEO and PPC advertising is still considered a far efficient and less expensive method than traditional marketing. It is critical, however, to make every penny and marketing effort count.

Reevaluate: The convenience of PPC and SEO is the ability to track down the effects of your marketing efforts in a span of weeks or even days, compared to traditional media where you could lose hundreds of dollars before being aware of it.



If your website is not ranking or your ad is not showing, you are still paying for expensive clicks that seldom convert into sales, those will be clear signs that something is wrong with your campaign.

Restructure: Depending on the performance of your current ads or your website ranking, it is possible that a change in technique is necessary.



Check if your bids are still at a competitive level. For non-performing keywords and ad copies, consider examining your text and advertisement content for more effective marketing messages.

The search engines and competitive intelligence tools provide countless information on how to compete. This is evident the moment you start searching for keywords on their platforms. Consider better and related material and information you can use to improve your campaign.

Retarget: The focus of every business of late, online or otherwise, is to reach out, if not maintain clientele. Exploring other keywords can also be beneficial as it also opens doors to new markets as well as lessen your overall ad spend.



Take a keyword that has a suggested bid of $1.10 with average clicks of 573 per day but has over 17 competing advertisers, if you can compete with the cost and that many other websites, that’s great. But how much money are you going to lose in such a process?



Now consider a keyword that has a lesser amount of suggested bid, a considerable amount of clicks per day and is within a competitive field with your website. It just might me a better and safer investment for your company.

Online marketing is still an unshakable industry despite the present financial setbacks. Maintaining control, staying informed, and making educated decisions at a crucial time are your best bets against a spiraling economy.

For more information on PPC & SEO keyword research, keyword tracking and budget intelligence, visit KeywordSpy.com.

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