The significant change in the KeywordSpy Tracking system is the way it tracks down data. The older version, as most probably know by now, tracks down both keywords and domains while the Tracking 2.0 mainly focuses on tracking down keywords. What about my domain and the competitors I’m tracking? Don’t worry, it doesn’t end there.
Initial results for monitored keywords not only show average clicks and cost data for each. Remember, you can also view PPC and Organic listing results with each keyword. That means finding out websites advertising or using these keywords on daily basis. Here comes the bigger picture, instead of just tracking down specific domains like before, the system actually allows you to track down all, if not, more domains.
Each keyword result for a campaign generates, at the same time, competitors bidding on or utilizing that keyword. And each competitor contains its own set list of PPC and organic keywords to further dissect. Depending on the industry, this means casting a bigger net in terms of information gathering at a more efficient way.
Given that the marketing medium on the internet is in a constant and rapid flux, key information on competition: ranking advertisers; new advertisers; threats in the market; new keywords; and bid and click values are all crucial in maintaining a stable campaign.
There is data gathering and there is focusing on specific variables. If you do want to narrow down a campaign without limiting your search, the Watchlist will cover the job of separating your selected domains, even yours, apart from the rest.
The Watchlist acts as a shortcut to all the data within your campaign. By adding domains in your watchlist, you can concentrate further on key competitors in your industry, including easily monitoring your own results. You can also do this with important keywords in your monitoring campaign. When you log back in, accessing data you want is as easy as clicking through your watchlist.
Data gathering in terms of PPC and SEO keywords takes time and a lot of work to obtain as much credible and useful information as possible. This system hopes to provide effectiveness of research and work efficiency for better a campaign.
Click here for Part 2 of this series: Watching the Competition
Click here for Part 1 of this series: What Your Keywords Are Telling You
Click here for more details on KeywordSpy Tracking 2.0
Initial results for monitored keywords not only show average clicks and cost data for each. Remember, you can also view PPC and Organic listing results with each keyword. That means finding out websites advertising or using these keywords on daily basis. Here comes the bigger picture, instead of just tracking down specific domains like before, the system actually allows you to track down all, if not, more domains.
Each keyword result for a campaign generates, at the same time, competitors bidding on or utilizing that keyword. And each competitor contains its own set list of PPC and organic keywords to further dissect. Depending on the industry, this means casting a bigger net in terms of information gathering at a more efficient way.
Given that the marketing medium on the internet is in a constant and rapid flux, key information on competition: ranking advertisers; new advertisers; threats in the market; new keywords; and bid and click values are all crucial in maintaining a stable campaign.
There is data gathering and there is focusing on specific variables. If you do want to narrow down a campaign without limiting your search, the Watchlist will cover the job of separating your selected domains, even yours, apart from the rest.
The Watchlist acts as a shortcut to all the data within your campaign. By adding domains in your watchlist, you can concentrate further on key competitors in your industry, including easily monitoring your own results. You can also do this with important keywords in your monitoring campaign. When you log back in, accessing data you want is as easy as clicking through your watchlist.
Data gathering in terms of PPC and SEO keywords takes time and a lot of work to obtain as much credible and useful information as possible. This system hopes to provide effectiveness of research and work efficiency for better a campaign.
Click here for Part 2 of this series: Watching the Competition
Click here for Part 1 of this series: What Your Keywords Are Telling You
Click here for more details on KeywordSpy Tracking 2.0
