Creating a Pay per Click campaign is as fast as 10 minutes. Depending on your bid and the keywords you use, you can reach your targeted audience within seconds. But creating a PPC campaign is not as no-brainer as most people think. It takes great effort in choosing keywords and writing ad copies to really get quality traffic. Not only that, as I’ve mentioned before, traffic is just one thing. The prospect of an actual sale makes all the difference.
So here's a few basic tips on making the most out of your online advertising and increasing your earning capacity through Pay per Click ads.
Regarding Keyword Research: Coming up with keywords that describe your product or service is not enough. Make sure to use the best keyword tools to utilize just the right kind of keywords to make it worth your investment.
Whether Organic SEO or keyword PPC research, the cardinal rule is not to use generic keywords. You can read about this on my previous post. Try to use keywords that pertain specifically to your product or service. People who search for specific items or service on the web has more or less considered what they need and is now looking to buy. No more window shoppers for your site, just quality traffic.
Consider the competition. When it comes to researching keywords, it’s also important to know who else is bidding on it and how many are you up against. Keyword Competitive Tools like the one I’m using now, KeywordSpy, tells you the websites competing for a certain keywords, their average bids, and average clicks they get. Having these data will help you analyze if it would be worth it to get in the game and compete with the rest of the advertisers. Id also like to point out that if there are keywords too pricey for you, you may opt to rank naturally with those keywords via SEO and using them in your website content.
Now, some keywords work great for some but some do not. You'll soon know these keywords as you go along with your campaign. Once you've established which keywords are working for you, separate them and put them in different campaigns along with other related keywords. With this, you can give them a different ad copy and create more traffic possibilities for your website.
Moving on to your Ad Copy, you have selected your keywords and you are now ready to advertise. Don’t just write anything to sell. The consumer has to be able to not just understand your ad but also relate to it. The best way to write an ad copy is asking yourself: What kind of words would attract you and compel you to click on a certain ad when you see them?
A helpful tip is to include the words in your keywords in the title or first line of the ad. At this point, when a consumer sees your ad’s title and finds that what he’s looking for (which is the keyword he typed) is closely related to your title, he’ll be able to associate his need with your ad right away.
Your goal for the description is to attract the consumer and entice him enough to click your ad. Include features of your product / service that could benefit the buyer. If you offer your products at a discounted price for a limited period, add that as your last line to stir up the consumer’s excitement and want to click your ad. Place yourself in the consumer's shoes.
Let’s now zoom in on your Landing Page: I’ve experienced this dozens of times. I go online to look for specific information, search the item on a search engine, click on one of the results, and upon seeing the landing page, I hit the return button on the browser. Why? Because the page didn’t give me the information I needed.
In today's day and age where we want everything fast and easy, there are only a handful of people that will invest their time searching a certain website for the information they needed. Most of the time, some consumers think like me. "Why waste time browsing this site when there are dozens more who are more specific and straight to the point. That’s what you need to get done.
If you've selected keywords to drive traffic to your site, consider the keywords to make an actual sale. Make your landing page relevant to the keywords you have set up. Include the keywords on the content. This is so when the consumer sees the site, they’ll be convinced you got what they're looking for since you are talking about it on the page itself.
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