Unwanted clicks with minimal or even zero conversion often stem out from irrelevant ads for products showing up for unrelated searches. This happens when your PPC ad campaigns may be triggering broad match or even phrase match keywords that also lead to unwanted visibility.
When you want to widen your reach on your niche without risking the unwanted clicks, you can also indicate Negative Keywords to your campaign. These are keywords you absolutely do not want your ads to show for in the search engines. Doing this for broad match and phrase match keywords can give you further control over your clicks.
If you have included broad and phrase match keywords within your campaign and do not know where to start with negative keywords, try keyword research tools that provide keyword data on websites and affiliates. KeywordSpy, for example, gather keyword information by scouring the web with keywords and getting rankings and ad data from the public results, along with providing useful metrics of their own.
When you have ran your campaign a respectable period of time, try looking up your affiliate ID, or domain name in the system. This would reveal the keywords that you are advertising on, how useful they are within your niche, and other keywords that also trigger your ads.
Results can also show keywords that may be triggering your ads and generating unwanted clicks because of broad and phrase match keywords in your campaign.
(Google Adwords Campaign Keyword Setup)
If you find keywords you are not originally aiming for and does not relate to your products at all, trim them down and integrate them in your Negative Keywords list. With this, you will increase the chances of unwanted clicks that do not convert into sales and built up on your campaign costs.
When you want to widen your reach on your niche without risking the unwanted clicks, you can also indicate Negative Keywords to your campaign. These are keywords you absolutely do not want your ads to show for in the search engines. Doing this for broad match and phrase match keywords can give you further control over your clicks.
If you have included broad and phrase match keywords within your campaign and do not know where to start with negative keywords, try keyword research tools that provide keyword data on websites and affiliates. KeywordSpy, for example, gather keyword information by scouring the web with keywords and getting rankings and ad data from the public results, along with providing useful metrics of their own.
When you have ran your campaign a respectable period of time, try looking up your affiliate ID, or domain name in the system. This would reveal the keywords that you are advertising on, how useful they are within your niche, and other keywords that also trigger your ads.
Results can also show keywords that may be triggering your ads and generating unwanted clicks because of broad and phrase match keywords in your campaign.
(Google Adwords Campaign Keyword Setup)If you find keywords you are not originally aiming for and does not relate to your products at all, trim them down and integrate them in your Negative Keywords list. With this, you will increase the chances of unwanted clicks that do not convert into sales and built up on your campaign costs.
